Ebook Marketing Management, Student Value Edition (15th Edition) By Philip T. Kotler, Kevin Lane Keller
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Marketing Management, Student Value Edition (15th Edition) By Philip T. Kotler, Kevin Lane Keller
Ebook Marketing Management, Student Value Edition (15th Edition) By Philip T. Kotler, Kevin Lane Keller
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- Sales Rank: #1293115 in Books
- Published on: 2015-06-07
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x 1.10" w x 8.40" l, 3.45 pounds
- Binding: Loose Leaf
- 8132 pages
About the Author
Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
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