Free Ebook Strategic Design: 8 Essential Practices Every Strategic Designer Must Master By Giulia Calabretta, Gerda Gemser, Ingo Karpen
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Strategic Design: 8 Essential Practices Every Strategic Designer Must Master By Giulia Calabretta, Gerda Gemser, Ingo Karpen
Free Ebook Strategic Design: 8 Essential Practices Every Strategic Designer Must Master By Giulia Calabretta, Gerda Gemser, Ingo Karpen
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- Amazon Sales Rank: #224056 in Books
- Published on: 2016-11-22
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x .80" w x 7.40" l, .0 pounds
- Binding: Paperback
- 240 pages
Review "Finally there is a practical book on strategic design. . . . The content comes from the best possible mix of leading academics and seasoned practitioners, who not only have the advanced experience, but also the talent to clearly communicate about these matters"-Cees de Bont, Dean of School of Design, Hong Kong Polytechnic University
From the Inside Flap Strategic design is a growing professional field. Strategic designers are more and more often called to use their principles, tools and methods to infl uence the innovation strategy of the companies they work with. This extended role requires designers to be able to balance human centeredness with technical feasibility and business viability in their projects. This book illustrates eight strategic design practices that can enable designers to achieve this balance: envisioning, inspiring, simplifying, structuring, aligning, translating, embracing and educating. These practices are organized in four parts, each representing a key stage or aspect of a strategic design project. Part I (Setting the objectives of a strategic design project) , Part II (Configuring a strategic design project) and Part IV (Embedding a strategic design project) represent the sequential stages of a strategic design project, while Part III (Orchestrating as strategic design project) describes the ongoing, fundamental activity of a strategic designer as a facilitator. Every chapter contains a set of tools and methods that we believe will prepare designers to infl uence strategic decision making and balance desirability, feasibility and viability, and real-world cases that illustrate how the tools and methods can work in practice .
From the Back Cover If you are a designer and want to better understand and develop your strategic potential, this book is for you! This book off ers eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation. These practices have been distilled by expert strategic designers (from, for instance, Philips, Fabrique, npk design, Lifework, Reframing Studio) and researchers in the field of strategic design. The practices are illustrated through tools, methods, cases and guidelines that together will enable you to quickly familiarize with them and get ready to apply them in your next strategic design project.
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